Collection explores womanhood through the unity of four elements — air, water, earth and fire.

For this project, I developed a graphic identity and packaging of collection. Design and creative process implied a lot of work with materials and long-running search of appropriate technologies of printing, embossing, construction, etc.

CREDITS
Creative Director: Lala Mamedova
Art Director: Lena Sidorova
Copywriting: Anna Anoprienko
Fashion design: Irina Mikhaylova, Alexandra Khvan