For the annual 1 May Sale, a glamorous campaign inspired by major award ceremonies was created. A scalable branding system was developed and applied across photoshoot props, social media and the website.

CREDITS
Marketing director: Anna Polivanova
Graphic designers: Maria Pavlova, Alyona Kapustina
Web designer: Marina Makarenko
Head of production: Lera Petrischeva
Creative producer: Daria Lukash
Actors: A39 theatre