Packaging and a graphic language were developed for the collection using AI tools. Additional elements were designed to complement the main brand packaging. The collection explores YULIAWAVE’s archival models and DNA from a new perspective, combining sports elements with iconic leather pieces and utilitarian suit markers. Creativity and technology are fused to push boundaries and experiment in uncharted territory.

CREDITS
Art director: Lena Sidorova
Creative strategist: Nelli Serebryakova
Fashion designer: Irina Mikhaylova
Line producer: Nadya Kulkova
Photography: Miroslav Kovalenko