The collection explores womanhood through the four elements — air, water, earth, and fire. Graphic identity and packaging were developed for the collection, combining the DNA of YULIAWAVE and EKONIKA, with holographic elements highlighting the union of the four elements. Several product specifications were also created to guide the production process.

CREDITS
Team YULIAWAVE
Creative Director: Lala Mamedova
Art Director: Lena Sidorova
Producer: Nadya Kulkova
Copywriting: Anna Anoprienko
Fashion Designers: Irina Mikhaylova, Alexandra Khvan
Graphic Designers: Maria Pavlova, Polina Gainullina

Team EKONIKA
Visual Director: Oxana Malikova
Producers: Ir Pilat, Valeriya Agarkova

Production team:
Photography: Max Churkin
Filmmaker: Vladislav Sishkin
Set: Anna Epishina
Styling: Liliya Simonyan